"The value of a close reading of contemporary rhetorical tics and tricks is that one often finds a kind of hidden agenda embedded in the euphemisms and evasions."
To continue: ". . . once these words calcify into catchphrases, their influence, left unexamined, can make us stop thinking about what we're saying or say things we don't think about until we catch ourselves and catch on that we've become prisoners of our catchphrases."